Web Site Conversion is the art of convincing more visitors on your site to raise their hand and say, “I’m interested!” and thereby make them your customers.

We use your website analytics to create a report, written in plain English – your web analytic story. Each story automatically suggests some changes to your site to increase your sites’ conversion rate.

Good web analytics consulting uses those thousands of reports (the ones that make your eyes glaze over) to tell a story.

Here are some of the stories you can learn from your web analytics:

• Visitors who started on highest-traffic page were only 15% as likely to become customers by succesfully completing the shopping cart. (Translation – it’s not such a great page.)
• Searchers through Google who use broad search terms are much less likely to visit the shopping cart than the average visitor. The reason is when they type in those broad terms, they’re “just looking.” When they type in those specific terms, their wallets are open.
• About us page seemed worthless to the website owner, but was included in successful clickpaths 6% of the time in the analytics report.

If you want us to evaluate your web analytics, you can fill out our four-field form down below.

Contact us if you would like to have more information on Analytics reports.