Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.

Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords in search engines.

Below is the questionnaire we have given that should help you more in why you need SEO to grow your Online Business.

SEO Questionnaire

• What was the original thought process or goals behind the construction of your online business?[increase corporate revenue / profit, branding, increase product or service awareness, trendy thing to do at the time, etc.]
• Does your business cater to consumers or businesses, or both?
• Is your business a privately held, publicly traded, single-person, or family run operation?
• What is the level of customer hand-holding or customization that your business typically requires in order to land a sale that is initiated on the internet?
• Can you walk us through your typical sales cycle?
• Can you walk us through your ideal sales cycle?
• Are we free to adjust, add, or delete your primary list of keywords based on the conclusions of our research?
• Are we authorized to make basic design, structural, or content changes to your website?
• Do you understand that we do not directly control natural search engine rankings?
• Do you understand that guaranteeing a number one ranking in Google violates Google’s own guidelines?
• you understand that different search engines have different rules for ranking websites?
• Do you understand that more searches are currently being performed in Google than any other search engine?
• Do you feel that it is a priority to increase your organic search engine rankings within the major search engines?
• Do you understand the approximate amount of man-hours that will be going into your optimization campaign?
• Do you understand that optimization takes place both within your site and throughout the internet?
• Do you understand that our research, development, and testing phase may be something that occurs over the course of days, weeks, even months?
• Do you understand that search engine ranking improvements may not be immediate depending on the nature of the optimization work?
• Do you trust that we will work in an ethical manner with the primary goal of improving the utility of your online business?
• Are you skeptical about the optimization process in general?
• Are you open to novel marketing ideas that may improve your business?
• How responsive would your organization be to implementing these fresh marketing strategies?
• What other forms of marketing, both online, and offline, do you currently employ?Who are your most successful online competitors?
• Why do you feel that these competitors are currently performing better than you are?
• What currently differentiates your website from your highest achieving competitors?
• Do you feel your website accurately reflects your true business offerings?
• What are your short term marketing goals?
• Is your business seasonal?
• Does your business have local, national, or international elements?
• What has been the overall trend in your industry as a whole?
• Do you prefer e-mail, phone, or face to face contact for your updates?
• Which quantitative metrics will you be viewing as the most important factors in defining your SEO campaign success? [search engine rankings, profit, visibility, brand awareness, revenue changes, leads, phone contacts, etc.]